Our Founders' Vision
A solution to the 'Proportion' problem
Our vision was to create the perfect everyday blank. The fits-so-good, maybe-I’ll-wear-it-again tee. The last-minute date night tee. The feel-a-few-inches-taller kind of tee. The 'perfect fit' feeling kind of tee. It’s the tee that refines, elevates, and enhances you at your best.
Our vision is to redefine the blank standard.
Our Founders' Story.
Born right out of our bedrooms in Christchurch, New Zealand, it started with a simple frustration, finding a T-shirt that actually fit our proportions.
What started as an hour-long wardrobe hunt for a tee that looked, felt, and fit just right before a night out with friends turned into a mission to create one that truly did.
Recognizing the gap in the market, we began designing and rethinking what a T-shirt could be for people built more similar to us. What emerged wasn’t just another tee, it was a blank canvas built on principles of proportion, comfort, and quiet confidence.
